Dr Antonio Jimenez-Mavillard, BE, MS, PHD

Job title

Digital Humanities Postdoctoral Research Assistant


I am an academic, programmer, and data analyst. I studied Computer Engineering and Artificial Intelligence at the University of Seville (Spain) and Hispanic Studies at Western University (Canada). This conjunction of my multidisciplinary background in Computer Science and Humanities led my research career to the Digital Humanities.

My research is centered on connecting technology and culture. Some of my main research interests are psychology and human behavior, new and social media, storytelling communities, indigenous peoples, and gastronomic culture, to name a few. I apply methods from the Digital Humanities and Machine Learning to cultural data in order to gain insight into a wide diversity of cultural phenomena. To give an example, my doctoral thesis was a proposal of the best way to build collaboratively an online gastronomic encyclopedia. I identified that a trustworthy community and a rewarding-for-contribution system are essential to encourage users to create original and reliable recipes on such a digital tool. In this context, I investigated anthropological concepts like community, trust, reputation, or creativity in several case studies: a recipe magazine’s community, a question-and-answer forum, a food-centered social network, and a restaurant’s catalogue. To do so, I applied a variety of computational approaches, such as network analysis and machine learning. Some of my most interesting findings were that online communities need influencers to propel user contribution and that home cooking is resistant to innovation, unlike high-cuisine restaurants.

As a researcher and data analyst, I have participated in a wide variety of projects, in which I have implemented digital solutions in problems from many different disciplines. For example, I have applied sentiment analysis to the business world when it intermingles with the art world, I have used network analysis for the study of the Anishinaabeg First Nation, and I have utilized natural language processing in diverse fields like Literature, Psychiatry, and Psychology. My publications appear and are forthcoming in Universitas Humanística, AI & Society, Digital Studies/Le champ numérique, and Academy of Management Discoveries, among others. I have presented my research activity in international conferences around the world. Some of the places where I have shown my results are the University of Seville, University of Malaga, and the University of Alcala (Spain); the University of Hamburg (Germany); the University of Nebraska-Lincoln (USA); and the University of Ottawa, University of Calgary, Brock University, and Western University (Canada).

In the teaching area, I have taught courses in disciplines including Computer Science, Spanish, and Digital Humanities. I see teaching as a process by which I help students learn by guiding them individually, lecturing or facilitating class discussions, and assisting them in and outside of the classroom. My approach to teaching speaks to my personal conviction that motivation is key for effective learning. I motivate my students with relevant content, active learning, and fostering confidence in their own abilities. I pride myself on creating a safe environment that accommodates my students’ individual needs while still promoting respect and freedom to share their ideas in the classroom. In particular, I have taught Logic, Programming, and Artificial Intelligence at the University of Seville; Spanish for Beginners at Western University; and in the field of the Digital Humanities, also at Western University, I have assisted the courses Digital Creativity—aimed to study creativity and innovation through the analysis of successful real-life case studies—and Programming my Digital Life—where programming is learned as a means of self-expression and communication.

Other Details


  • New media
  • Social media
  • Storytelling communities
  • Human behavior
  • Indigenous peoples
  • Gastronomic culture
  • Digital humanities
  • Cultural data
  • Machine learning
  • Network analysis
  • Computational linguistics


Suarez, J. L, White, R., Parker, S., and Jimenez-Mavillard, A. Entrepreneurship and the mass media: evidence from Big Data. Academy of Management Discoveries. [forthcoming]

Suarez, J. L, Caceres, D., and Jimenez-Mavillard, A. Millennials’ needs and motivations according to their fictional self-expressions in Wattpad stories. [forthcoming]

Suarez, J. L, Caceres, D., and Jimenez-Mavillard, A. Zoomorphism in teenage stories. Vampire and Werewolf genres in Wattpad stories in Spanish. Universitas Humanística. [forthcoming]

Jimenez-Mavillard, A., and Suarez, J. L. Language and creativity at elBulli. AI & Society. [forthcoming]

Jimenez-Mavillard, A., and Suarez, J. L. (2018). Community engagement and quality knowledge with StackOverflow’s reputation system. Digital Studies/Le champ numérique 8(1): 2, pp. 1–30, DOI: https://doi.org/10.16995/dscn.293.

Dutta, N., McArthur, B., Jimenez-Mavillard, A., and Suarez, J. L. (2016). The business of culture, a single subject community: lessons from The Culturist. Digital Studies/Le champ numérique, 6.

Ferreira Lopes, P., Pinto Puerto, F., Jimenez-Mavillard, A., and Suarez, J. L. (2016). Aplicación de nuevos modelos digitales para el conocimiento del patrimonio tardogótico en Andalucía. In Proceedings of Congreso Euro-Americano REHABEND2016, pp. 178–185.

Jimenez-Mavillard, A., and Suarez, J. L. (2015). From Taste of Home to Bullipedia: collaboration, motivations, and trust. Digital Studies/Le champ numérique, 5.

Aranda-Corral, G., Borrego-Diaz, J., Galan-Paez, J., and Jimenez-Mavillard, A. (2014). Emergent Concepts on Knowledge Intensive Processes. In Hwang, D. et al. (eds.) ICCCI 2014. LNAI 8733, pp. 282–291. Springer, Heidelberg.

Aranda-Corral, G., Borrego-Diaz, J., and Jimenez-Mavillard, A. (2010). Social Ontology Documentation for Knowledge Externalization. In Sánchez-Alonso, S., Athanasiadis, I.N. (eds.) MTSR 2010. CCIS 108, pp. 137–148. Springer, Heidelberg.


My work involves research, data analysis, and academic publications.

I currently work on a project carried out at the Cultureplex Lab that is at the crossroads between writing and sociology. I study millennials’ needs and motivations, according to their fictional self-expressions on an online storytelling platform. This is a truly interdisciplinary project that combines theoretical frameworks from psychology, new literary production forms on emerging creative writing platforms, and machine learning.

At Central, I work on Dunham’s Data, a three year project (2018-2021) funded by the Arts and Humanities Research Council (AHRC), under the direction of Kate Elswit (PI, University of London, Royal Central School of Speech and Drama) and Harmony Bench (CI, The Ohio State University). Through this project, we explore the kinds of questions and problems that make the analysis and visualization of data meaningful for dance historical inquiry. To do so, we are investigating how dance moves both across geographical locations and across networks of cultural, artistic, and financial capital through the case study of Katherine Dunham.